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Case study

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AgroSDR

A platform that puts AI agents to answer, qualify and follow up with leads on WhatsApp for companies selling to agribusiness.

AgroSDR

The problem

Companies selling to agribusiness get WhatsApp leads at all hours, but answering them depends on salespeople typing on their phones. A lead that arrives at night goes cold by morning, follow-ups get lost and every salesperson answers differently. Hiring more SDRs makes the operation more expensive without fixing the lack of consistency.

The solution

  • A unified inbox with every WhatsApp conversation in one dashboard, with filters, tags, history and automatic assignment to the right salesperson.
  • AI agents trained on the client's knowledge base (technical PDFs, catalogs, price lists and FAQs) that qualify, schedule and hand off to a human once the lead is warm.
  • Automated cadences for onboarding, qualification, cold-lead reactivation and post-meeting follow-up.
  • One account for many operations: each brand, branch or client keeps its channels, leads, agents and team isolated, with no data leaking between them.

Results

  • 800+ conversations a month

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